Hybrid Employer Branding Lead – HR Department

Über das Unternehmen

Siemens Austria is a leading technology company focused on industry, infrastructure, transport, and healthcare. We pioneer solutions for smarter cities, efficient factories, sustainable energy, and advanced healthcare systems. Our commitment to innovation and people drives us to create a better future. Join our team in Vienna and contribute to impactful projects that shape tomorrow’s world.

Stellenbeschreibung

We are seeking a dynamic and experienced Hybrid Employer Branding Lead to join our HR Department in Meidling, Vienna. In this pivotal role, you will be responsible for defining, developing, and executing Siemens Austria’s employer branding strategy, both locally and in alignment with global guidelines. You will craft compelling narratives and campaigns that attract top talent, enhance our reputation as a preferred employer, and foster a strong sense of belonging among our current employees. This position requires a strategic thinker with a creative mindset and strong project management skills, capable of working across various platforms and collaborating with diverse internal and external stakeholders. You will be instrumental in shaping how the world perceives Siemens as a workplace of choice.

Hauptverantwortlichkeiten

• Develop and implement a comprehensive employer branding strategy for Siemens Austria, aligning with business objectives and global brand guidelines.
• Manage and optimize our online presence across career websites, social media channels, and employer review platforms.
• Create engaging content (e.g., videos, testimonials, articles, infographics) that showcases our culture, values, and career opportunities.
• Plan and execute recruitment marketing campaigns to attract target talent segments for key roles and talent pipelines.
• Collaborate closely with Talent Acquisition, HR Business Partners, Marketing, and Communications teams to ensure brand consistency and maximum impact.
• Organize and represent Siemens Austria at career fairs, university events, and industry conferences.
• Monitor, analyze, and report on the effectiveness of employer branding initiatives, using data to inform future strategies.
• Identify and leverage new trends and technologies in employer branding and recruitment marketing.
• Foster an internal culture that promotes employee advocacy and enhances our employer brand from within.
• Manage relationships with external agencies, vendors, and partners as needed.

Erforderliche Fähigkeiten

• Proven experience (5+ years) in employer branding, talent acquisition marketing, or a related HR/marketing role.
• Demonstrated success in developing and executing employer branding strategies and campaigns.
• Strong understanding of digital marketing, social media platforms, and content creation.
• Excellent written and verbal communication skills in German and English.
• Ability to analyze data and derive actionable insights for continuous improvement.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Creative thinker with a passion for storytelling and brand building.
• Bachelor's degree in Marketing, Human Resources, Communications, or a related field.

Bevorzugte Qualifikationen

• Master's degree in a relevant field.
• Experience working in a large, international organization or a technology-driven industry.
• Proficiency with employer branding tools and analytics platforms.
• Experience in video production or graphic design is a plus.
• Familiarity with the Austrian labor market and talent landscape.

Vorteile & Zusatzleistungen

• Competitive salary and performance-based bonuses.
• Flexible hybrid work model, balancing office collaboration with remote flexibility.
• Comprehensive health and wellness programs.
• Opportunities for professional development and continuous learning.
• Generous vacation and paid time off.
• Employee discounts and special offers.
• Modern office environment in Meidling with excellent public transport access.
• Company pension scheme.
• International career opportunities within Siemens global network.

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